Call for Applications for weiter_wirken Capacity Building Programme is Open – Apply Now! @WWirken Are you engaged in a sustainability project and currently looking for ways how to maximise your positive impact? Moreover, are you keen on exploring which insights and tools might help you to reach this goal? Our training programme, weiter_wirken – Communicating Sustainability Successfully (Nachhaltigkeit Erfolgreich Vermitteln), is designed to support professionals and volunteers from the NGO sector in North Rhine-Westphalia (NRW) in achieving more sustainable behaviours within their target groups. The call for application is now open – apply here until 31 August 2020 to become part of a unique network of people striving for more sustainability in NRW. The programme is in German. Changing behaviours towards greater sustainability is key, yet a very complex task to achieve. Oftentimes, sustainable intentions are not matched with sustainable actions. For example, according to Growth from Knowledge (GfK), while 45% of German consumers indicate that sustainability considerations influence their fashion purchasing decisions, fair fashion continues to only account for 0.3% of total sales in Germany. Overcoming this intention-action gap not only requires challenging existing belief systems and unsustainable practices, but also coming up with creative ways to introduce and promote more sustainable ones. The training programme ‘weiter_wirken’ – Communicating Sustainability Successfully (Nachhaltigkeit Erfolgreich Vermitteln) addresses precisely this gap. Building upon the success of our international counterpart, the Academy of Change (AoC), ‘weiter_wirken’ offers a comprehensive capacity building programme based on insights from behaviour and communication science. It is designed specifically for professionals and volunteers from non-governmental organisations (NGOs) in NRW who work on fostering sustainable behaviours. Through a series of workshops, the participants are trained on how to generate greater impact with their sustainability projects and enable their target groups to engage in more sustainable behaviours. At the same time, participants of the weiter_wirken training programme also become part of a wide networking and learning space, as sustainability-oriented organisations from various areas will exchange their experiences, discuss challenges and share their knowledge. Programme Details The programme is free of charge and consists of four full-day, in-person workshops at different locations in NRW, beginning at the end of October 2020. For more details about the workshops and the respective topics, please check out our programme page. Due to the limited number of spaces available (maximum of 20), participants will be selected through an open application process to ensure a fair, transparent and high-quality selection procedure. Sounds interesting? Then, apply now! Applications can be sent until 31 August, 2020. We look forward to engaging with you for greater impact and more sustainable behaviours! weiter_wirken is a cooperation project between the Collaborating Centre on Sustainable Consumption and Production (CSCP), ecosign / Akademie für Gestaltung and the Stiftung Umwelt und Entwicklung Nordrhein-Westfalen. For further questions, please contact Christian Malarciuc.