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The CSCP and Sitra Set Up the Consumer Insight Action Panel at the World Circular Economy Forum

The 3rd World Circular Economy Forum (WCEF) took place in June 2019 in Helsinki and brought together about 2200 key circular economy thinkers from across the globe. Hosted by Sitra, this year’s forum laid a strong emphasis on the next era of the circular economy and scaling up the transition.

European Union (EU) policies and decision makers have already recognised the importance of understanding and integrating consumer knowledge and behavioural insights into the circular economy transition. Despite the importance of insights in consumer behaviour, there is little research or action on behaviour change with specific regard to the circular economy, and the need to consider behavioural and consumption aspects is still largely overlooked within circular strategies.

To address this gap, the CSCP and Sitra kicked off a joint project in a side session called the Consumer Insight Action Panel borne out of their roles in the European Circular Economy Stakeholder Platform Coordination Group. The welcome and introductory panel was led by the CSCP’s Executive Director Michael Kuhndt, Sitra’s Markus Terho, Project Director Resource-wise Citzen, and Cillian Lohan, CEO of the Green Economy Foundation.

The side session focused on the work and engagement opportunities of the circular economy Consumer Insight Action Panel. The CSCP jointly explored circular economy challenges related to textiles, plastics and electronics with potential to be better understood and addressed based on behavioural insights and from a consumer perspective.

The WCEF is the global initiative of the Finnish Innovation Fund Sitra. The WCEF2019 was hosted by Sitra and co-organised with selected international partners.

For further questions, please contact Mariana Nicolau