Making Sustainable Food Systems the Norm: Watch Our VALUMICS Video!


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Food is an essential part of our lives. Despite improvements in the quality and variety of food available to Europeans, consumption patterns still have a negative impact on the environment, the climate, and our health. Current food consumption is responsible for at least 25% of the overall carbon footprint per capita and unfair trading practices lead to economic and social imbalances.

More than ever we need to take action and move toward healthier and more sustainable food systems. To accelerate this transition, it is crucial to better understand the context and motivations behind consumer behaviour and how this may be addressed by key actors like retailers, the food industry and policy makers.

Our VALUMICS publication series focuses precisely on this. The first report focuses on food consumption behaviours and offers insights and evidence on why European consumers buy food the way they do. The second report looks at effective behavioural insights and behaviourally-informed interventions. The third report discusses learnings from three behaviour change case studies conducted by the retailer REWE. The fourth and final report discusses a set of multi-stakeholder recommendations to support consumers to behave and consume more sustainably. Watch the video for a summary of our reports!

The VALUMICS project provides key actors like European decision-makers with approaches and tools to evaluate the impact of policies and strategies for enhancing the resilience, integrity, and sustainability of food value chains in Europe.

Are you interested to read further? Then, go to our library and download the reports.

If you are keen on engaging in a discussion with us, please reach out to Cristina Fedato.