Capacity Building Programme “weiter_wirken” Started: Communicating Sustainability Successfully

Changing behaviours of people toward acting and consuming more sustainability is complex — a major challenge being the intention-action gap — we intent to be sustainable but our actions don’t reflect that. Tackling this requires generating solutions that make it easier to change habits in long-lasting ways. Our training programme weiter_wirken aims to support non-governmental organisations (NGOs) in building a community of practice dedicated to achieving more sustainability in North-Rhein Westphalia (NRW).

Twenty-two NGO professionals and volunteers embarked on the four-module workshop training programme, which launched virtually in October 2020. Building upon the success of our international capacity building programme, the Academy of Change (AoC), ‘weiter_wirken’ offers its participants comprehensive training on how to generate greater impact with their sustainability projects and enable their target groups to engage in more sustainable behaviours. At the same time, the programme tries to create a networking and learning space for exchange and knowledge sharing.

The opening workshop offered an introduction on the topic of behaviour change and served as a get-to-know opportunity. The participants introduced themselves and their work through an object of their choice – a creative ice breaker for the virtual meeting. The lively exchange that followed covered a range of topics, from how to foster healthier and more sustainable food consumption practices, promote ethical clothing, or advance social equity and fairness. Throughout the programme, the participants will have the opportunity to apply the gathered input directly to their individual projects and discuss questions and challenges during workshops as well as in smaller working groups.

Further details on the training programme are available on the weiter_wirken website. You can get the latest weiter_wirken news as well as be informed about future calls for participation by subscribing to the programme’s newsletter.

‚weiter_wirken‘ is a non-profit initiative of the CSCP and its cooperating partners Stiftung Umwelt und Entwicklung Nordrhein-Westfalen and ecosign/ Akademie für Gestaltung. The project is funded by the Stiftung Umwelt und Entwicklung Nordrhein-Westfalen and runs until summer 2021.

For further questions, please contact Christian Malarciuc.