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The SUS-ISLAND Project Held a Pro-Handprint Innovation Workshop in Mauritius

How can tourism businesses deliver a higher value to customers at a lower footprint?  What does sustainable innovation mean to tourism businesses? How can the tourism industry have a positive impact on the environment and local citizens? The SUS-ISLAND project  explored and showcased the answers to these questions in their workshop with Mautourco.

Led by the Mauritius Tourism Authority, the SUS-ISLAND project aims to reduce the negative sustainability impact or footprint (e.g. resources overuse, emission, water and waste generation) and increase the positive sustainability impact or handprint (e.g. ecosystems quality, community development, customer experience). The CSCP has developed the pro-handprint innovation toolkit, to help tourism business and stakeholders to mainstream sustainable tourism through the following three approaches:

  • Make bestselling products more sustainable
  • Develop new products that create greater value in the mass market by incorporating sustainability as an innovation ingredient
  • Make sustainable products more attractive for the mass market

To apply this toolkit, the SUS-ISLAND team conducted the first of a series of pro-handprint innovation workshops in April 2019 with Mautourco, a destination management companies (DMC) in Mauritius. Through this workshop, the Mautourco management team created their vision, targets, ideas and action plans for an aspirational pro-handprint innovation strategy. In the next 6-12 months, Mautourco will implement these prioritised actions and launch pro-handprint products and packages. Through this journey, they will be supported to create more value at a lower footprint, and also further improve their sustainability performance.

To learn more about how SUS-ISLAND and the toolkit supports sustainable innovation, please download the brochure here.

SUS-ISLAND is a Switch Africa project funded by the European Commission.

For further questions contact Yang Deng.