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Watch Our Valumics Webinar “Putting Solutions in the Shopping Basket”

Around one hundred participants joined the interactive webinar which focused on food retailer approaches and interventions to support more sustainable food consumption. With a broad participation of EU policymakers, food retailers, and academics, the webinar sparked a constructive discussion about what works and what doesn’t when it comes to fostering sustainable food consumption.

The webinar “Putting Solutions in the Shopping Basket” was held as a side session of the EAT@Home series, a global science-based platform dedicated to transforming global food systems. The webinar addressed these main questions:

  • How can retailers in the food sector play an active role in supporting the transition towards healthier and more sustainable food consumption in view of the Farm to Fork Strategy, part of the EU Green Deal?
  • What can we learn from behavioural interventions applied in real-life contexts and what is the way ahead to scale them up?

Expert speakers and key notes:

  • Isabelle Rollier, Policy Officer, Farm to Form Strategy, European Commission spoke about the EU Farm to Fork Strategy, specifically the promotion of sustainable food consumption and the Code of Conduct process.
  • Jan Per Bethge, Project Manager, Collaborating Centre on Sustainable Consumption and Production (CSCP), shared more about the role of retailers in driving sustainable consumption and production.
  • Matthew Gorton, Newcastle University, focused on the topic of behaviour change strategies.
  • Jan Dörrich, Senior Sustainability Manager, REWE International AG Retail Group, explained more about the pilot interventions conducted by REWE International AG.
  • Klaus Kastenhofer, Consultant to REWE International AG, spoke about consumer expectations and how to meet growing demands for climate responsibility.

The webinar was concluded with a lively Questions & Answers session between participants and the expert panel. A selection of questions and answers is available here.

The webinar “Putting solutions in the shopping basket: food retailer approaches and interventions to support more sustainable food consumption” was held within the framework of the VALUMICS project. VALUMICS focuses on food system dynamics and is a multi-stakeholder consortium funded by the EU Horizon 2020 programme.

For further information, please contact Mariana Nicolau.

Photo by Ralph (Ravi) Kayden on Unsplash