“Listening to Sharing Economy Initiatives” Now Available in Portuguese

• #sharingeconomy

Interested in the Sharing Economy, its business models, challenges and successes? All the findings of “Listening to Sharing Economy Initiatives” have now also been published in Portuguese! The Akatu Institute for Conscious Consumption, one of the project partners, has translated the report and makes the findings available to a wider audience.

The report details the business models of Sharing Economy initiatives and investigates the key factors and main barriers to their success.

A thorough analysis of the data shows that Sharing Economy initiatives primarily focus on tech savvy millennials in urban areas, and tend to neglect other potential customer groups. One of the challenges is the identification of opportunities in rural areas and for a wider base. As most Sharing Economy initiatives are start-ups, they also face familiar challenges of establishing a critical mass, changing traditional consumer habits, as well as securing funding for scaling up their business model.

The report further notes the behavioural challenges and opportunities brought about by the Sharing Economy. As sharing is based on trust, every initiative must develop its own system for creating trust and achieving sufficient transparency. At the same time, systems that establish trust also gather information about customers and therefor provide key insights into customer behavior.

There are many opportunities to be had for Sharing Economy initiatives, especially in collaboration with traditional companies, administrative bodies and policy makers. Interested to learn more? You can download the report in English and Portuguese. For further information about the report in Portuguese, read the Akatu Institute’s announcement.

Please contact Thomas Wagner for further questions.