Reflections and Lessons learnt from EEA’s Work on Sustainable Lifestyles

The overall objective of this report is to draw lessons learnt from four years of EEA’s work on innovative business models for sustainable lifestyles and provide a basis for discussion and subsequent decisionmaking to further advance the values created by business models promoting sustainable lifestyles.

The report addresses the following topics:

Identification of innovative business model typology that supports more sustainable lifestyles, to include its relevance to consumption and production systems as well as examples of good practices. The scope of this report includes business models in new businesses, small- and medium-sized enterprises (SMEs), larger companies and large multinationals. Taking it further, this report identifies value creation models in public and private organisations.

Common barriers and drivers to business models for sustainable lifestyles, and thereby identifying knowledge gaps as well as opportunity areas for further work.

Means to enable the scaling up of values created by business models for sustainable lifestyles and their role in meeting the EU 2050 vision and supporting EU’s goals and targets.

Key lessons learnt to scale up the values created by innovative business models to realize sustainable lifestyles in Europe.