Small Nudges for Large Sustainability Impacts

The mission is clear: nudging for more sustainable lifestyles! In a recent collaboration, the CSCP has supported the Intercultural Business Psychology course at Hamm-Lippstadt University of Applied Sciences to develop nudges that lead to more sustainability. The results will be presented during the virtual Nudge Night 2021 on 1 July 2021 – join us!

Visual feedback during your grocery shopping to indicate the more sustainable packaging, small reminders on your radiator to set the best room temperature or gentle reminders about food forgotten in the fridge. These are only some of the nudges that students from the University of Applied Sciences Hamm-Lippstadt are developing as part of a unique course on Applied Behavioural Economics/Nudging, this year’s focus being on sustainability.

The course asks students to apply explanatory approaches to decision-making and behavioural tendencies of (economic) actors by means of interventions, otherwise referred to as sustainability nudges. Drawing on our core expertise in sustainable lifestyles, this year, the CSCP is partnering with the university as an external advisor. Rosa Strube, Head of the Sustainable Lifestyles (SL) at the CSCP supports students to address issues with human behaviour and sustainability in mind.

“It’s been both a very interesting and, at the same time, inspiring experience to work with the students. I have been impressed by the analytical precision which they used to demonstrate the need for certain behaviours to change and by the creativity which they applied to come up with innovative nudges. While the dialogues with the external advisors certainly helped to perform a reality check, I am convinced that the concepts are so well-developed for the Nudge Night that they are attractive for actual users.”, comments Rosa Strube.

The results of the students’ projects will be presented during the Nudge Night taking place online on 1 July 2021.  After three earlier successful editions of this event, this year’s Nudge Night will present nudges that encourage more sustainable production, consumption, investment, compliance and lifestyle decisions by individuals and organisations. The keynote speaker in this year’s Nudge Night will be world-renowned scholar on nudges, Prof. Cass Sunstein from the Harvard Law School.

Participation is open to the public and free of charge. You can find further information here.

If you are keen on exploring, designing and applying nudges to change behaviours for more sustainability, please get in contact with Rosa Strube!

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