This video was used for the workspace that the CSCP hosted within the context of the Global Green Growth Forum (3GF) pre-meeting in Copenhagen in 2014. It served as the closing station of the gallery walk developed to introduce solutions for driving sustainable lifestyle transition after discussing sustainable lifestyle challenges and opportunities. Based on the research of the EEA/ETC, the video depicts a range of new and emerging sustainable business models that support consumers to organize everyday life and choices in more sustainable way. These go well beyond standard business practices and involve all actors in the chain to find innovative solutions that both add value and enable sustainable living. It thereby opened the floor for a discussion on what benefits these models represent and what actions and strategic partnerships are needed to bring the innovations to scale.
“The one to make things happen... …could be she, could be me, could be YOU!!!!”
As every multi-generational family, the YOUs face the daily-life challenges with different views and understanding of what happens around them. Their interaction with other people, along the family dynamic, helps each of them to reflect on the opportunities and learning of every day and the ways they can improve their lifestyle. By getting to know each of the family members, it is possible to connect the notions of diversity, inclusion, innovation, creativity and sustainability towards behavioural shifts and ultimately, societal change. Because even though they live in 2050, they invite the viewer to think on how to live sustainably today.