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The Consumer Insight Action Panel on Circular Economy Is Now Open – Express Your Interest Today!

Looking for new and insightful approaches to enable change towards the circular behaviours that really matter? Today is your chance to express your interest to become a club member of the Consumer Insight Action Panel.

EU policies and decision-makers have recognised the importance of understanding and integrating consumer knowledge and behavioural insights into the circular economy transition. Despite the importance of consumer insights, there is little research or action on behaviour change with specific regard to the circular economy, and the need to consider behavioural and consumption aspects is still largely overlooked within circular strategies.

To address this gap, the CSCP and Sitra are setting up the Consumer Insight Action Panel, as part of their contribution to the European Circular Economy Stakeholder Platform Coordination Group a joint initiative by the European Commission and the European Economic and Social Committee. The objective of the Consumer Insight Action Panel is to translate consumer needs and behavioural knowledge with specific regard to the circular economy in Europe into impact-oriented and consumer-relevant policy recommendations, business innovations and civil society actions towards the circular economy. In other words, our main objective is to enable change towards circular behaviours that really matter.

This new European initiative is designed to support the transition to the circular economy by generating, applying and testing consumer behavioural insights in circular strategies for textiles, plastics and electronics. The Expression of Interest is now open and 30 organisations will be selected to join the initiative.

The work will be carried out in clubs, which are exclusive groups of high-level stakeholders committed to leading the work of generating and integrating consumer behavioural insights into successful circular economy strategies. Each club will be sector-focused and composed of max. 10 members, including businesses, policy makers, NGOs, researchers and cities, dedicated to exchange knowledge, benchmark existing solutions, prototype and test innovations and lead the circular consumer interface work. The sectors of focus will be textiles, electronics and plastics. You can find more details about the Consumer Insight Action Panel here.

Due to the limited number of spaces in the initiative, club members will be selected through an open Expression of Interest process, to ensure a fair, transparent and high-quality selection procedure. Are you interested in joining an exclusive group of pioneering stakeholders driving behavioural knowledge and behaviour change towards the circular economy transition in Europe? Are you keen to have access to beyond state-of-the-art knowledge on behavioural insights and behaviour change in view of your concrete circular economy challenges? Interested in contributing to the development and improvement of circular policies, business innovation and CSO initiatives? Express your interest now, we are looking forward to working with you. Expressions of Interest can be sent until 31 July 2019.

The Consumer Insight Action Panel is a non-profit initiative of the Collaborating Centre on Sustainable Consumption and Production (CSCP) and the Finnish Innovation Fund Sitra.

Send your Expression of Interest here.

For more information please contact Mariana Nicolau.