With a background in consultancy in the field of strategy and organisational development, Jannik will work closely with businesses aiming to reshape business models in support of more sustainability.
What drew you to work in sustainability?
I was brought up with a high sensitivity towards sustainable behaviour. So not surprisingly, sustainable thinking and acting always took a significant part in my private life. Over the last years, I developed the wish to take this mindset, commitment, and passion into the professional level. Being part of the CSCP, I aim to widen my personal grasp of levers and initiatives towards more sustainability at all levels of life. As I believe sustainability to be one of the most pressing challenges of our times, and one that requires a lot more effort by society and each of its members, it feels like the right topic to invest my time.
Why did you apply to work for the CSCP?
As a Wuppertal native, being born and raised in the city, I have always kept an eye out for interesting, forward-thinking Wuppertal-based organisations. This is how the CSCP came to my attention. From the first homepage visit I felt drawn to its concept of delivering hands-on sustainable solutions through international and interdisciplinary collaboration. With its truly international team, the diverse backgrounds and interests of its members, and the broad fields of action covering a whole range of sustainability topics, the CSCP fascinated me. So, I decided to follow my intuition and join the team, wishing to build more in-depth expertise in sustainability topics and contribute my own experiences and skills to a good cause.
What would you highlight from your past experience and how does that relate to the CSCP?
As a consultant, I worked on a broad range of topics, functions and industries for several years. This experience provided me with a good understanding of the complex influence and decision-making procedures in both large and medium-sized companies. I look forward at using these insights and experiences in changing existing mindsets and structures in private enterprises. Also, the general skills acquired during this time, like reducing complexity, developing suitable solutions and delivering those in a comprehensive and appealing manner, could be an added value to the CSCP’s excellence in project management. Apart from that, I collected some experience as an international volunteer, working in practical ecology in Ecuador and with young artists and activists in Nairobi, Kenya. As these placements were self-organised and somewhat off the beaten tracks of development work, I gained some interesting insights and perspectives which I’ll be happy to share, discuss and build upon with the new colleagues and partners of the CSCP.
For further question, please get in contact with Jannik Giesen.
More than 80 participants, including representatives from wholesale and retail, other economic sectors, science, civil society and politics, gathered in an online meeting in June 2020 to discuss food waste reduction measures and further coordinate their collaboration towards less food waste along the entire supply chain.
A measurable reduction of food waste – being among the key priorities of the Dialogue Forum – was the focus of the online meeting’s agenda.
In a lively and fruitful exchange, the following concrete approaches were discussed:
The CSCP is facilitating the bilateral talks between interested parties and it will also support the follow up phase towards concretisation of all suggestions that derived out of the online meeting. The discussed reduction measures could be conducted as ‘demonstration projects’ in the framework of the Dialogue Forum either from companies individually on the premise of sharing experiences with others or by several companies in the form of sector initiatives.
Some of these measures derived out of promising, innovative and upscalable ideas to reduce food waste, which were gathered earlier in 2020. Watch the video pitches to find out more about these ideas!
The Dialogue Forum for Food Waste Reduction in Wholesale and Retail is carried out by the CSCP in collaboration with the Johann Heinrich von Thünen-Institut.
The project is supported by funds of the Federal Ministry of Food and Agriculture (BMEL) based on a decision of the parliament of the Federal Republic of Germany via the Federal Office for Agriculture and Food (BLE) under the Federal Program for Ecological Farming and Other Forms of Sustainable Agriculture.
For further information please contact Nora Brüggemann.
Are you engaged in a sustainability project and currently looking for ways how to maximise your positive impact? Moreover, are you keen on exploring which insights and tools might help you to reach this goal? Our training programme, weiter_wirken – Communicating Sustainability Successfully (Nachhaltigkeit Erfolgreich Vermitteln), is designed to support professionals and volunteers from the NGO sector in North Rhine-Westphalia (NRW) in achieving more sustainable behaviours within their target groups. The call for application is now open – apply here until 31 August 2020 to become part of a unique network of people striving for more sustainability in NRW. The programme is in German.
Changing behaviours towards greater sustainability is key, yet a very complex task to achieve. Oftentimes, sustainable intentions are not matched with sustainable actions. For example, according to Growth from Knowledge (GfK), while 45% of German consumers indicate that sustainability considerations influence their fashion purchasing decisions, fair fashion continues to only account for 0.3% of total sales in Germany. Overcoming this intention-action gap not only requires challenging existing belief systems and unsustainable practices, but also coming up with creative ways to introduce and promote more sustainable ones.
The training programme ‘weiter_wirken’ – Communicating Sustainability Successfully (Nachhaltigkeit Erfolgreich Vermitteln) addresses precisely this gap. Building upon the success of our international counterpart, the Academy of Change (AoC), ‘weiter_wirken’ offers a comprehensive capacity building programme based on insights from behaviour and communication science. It is designed specifically for professionals and volunteers from non-governmental organisations (NGOs) in NRW who work on fostering sustainable behaviours. Through a series of workshops, the participants are trained on how to generate greater impact with their sustainability projects and enable their target groups to engage in more sustainable behaviours.
At the same time, participants of the weiter_wirken training programme also become part of a wide networking and learning space, as sustainability-oriented organisations from various areas will exchange their experiences, discuss challenges and share their knowledge.
The programme is free of charge and consists of four full-day, in-person workshops at different locations in NRW, beginning at the end of October 2020. For more details about the workshops and the respective topics, please check out our programme page.
Due to the limited number of spaces available (maximum of 20), participants will be selected through an open application process to ensure a fair, transparent and high-quality selection procedure.
Sounds interesting? Then, apply now! Applications can be sent until 31 August, 2020. We look forward to engaging with you for greater impact and more sustainable behaviours!
‚weiter_wirken‘ is a non-profit initiative of the CSCP and its cooperating partners Stiftung Umwelt und Entwicklung Nordrhein-Westfalen and ecosign/ Akademie für Gestaltung. The project is funded by the Stiftung Umwelt und Entwicklung Nordrhein-Westfalen and runs until summer 2021.
For further questions, please contact Christian Malarciuc.
The COVID-19 imposed lockdown has brought most of the European economies to a sudden halt. As governments and businesses look for ways to rebuilt, the European Circular Economy Stakeholder Platform, of which the CSCP is a member, stresses the ultimate need to link recovery to the European Green Deal and joins the call to act now for a sustainable and just future for all.
The economic shock has been significant: GDP has fallen, supply chains have been tested, some state systems have been over-burdened, market insecurity has increased, and more. As we step up our efforts in defining the recovery strategy, we must ensure that the end of one crisis does not mean the beginning of another.
The recovery plan is a great opportunity to rethink our society and develop a prosperity model that addresses economic, social, and environmental needs and priorities at the same time. The Coordination Group of the European Circular Economy Stakeholder Platform (ECESP), to which the CSCP is a member, takes note of the Green Recovery Call to Action, signed by numerous policy makers, businesses, representatives of associations and initiatives, and more. The Coordination Group also stresses the need for a coordinated approach that leaves no one behind.
The Call for Action underlines the importance of a green recovery strategy aimed at rebooting and boosting our economies. In order to trigger a new European economic model, which is more resilient, more protective, more sovereign, and more inclusive, all investments and recovery efforts have to built around the EU Green Deal principles.
The Call for Action highlights that ‘the transition to a climate-neutral economy, the protection of biodiversity and the transformation of agri-food systems have the potential to rapidly deliver jobs, growth and improve the way of life of all citizens worldwide, and to contribute to building more resilient societies.’
The CSCP and its ECESP partners believe that the recovery plans at the local, national, and EU level must enshrine the fight against climate change as the core of the economic strategy and turn these plans into concrete actions and investments. The group also acknowledges the huge social impact of the Covid-19 pandemic and therefore higlights the imperative need of making sure that the climate-neutral economy transition is a just and fair one.
The European Circular Economy Stakeholder Platform (ECESP) is deeply engaged in accelerating the transition towards climate neutrality through circular economy. In the light of the Green Recovery Call to Action, the ECESP stresses its commitment to share knwoledge, expertise, and inititatives through the platform and help shape investment decisions that lead to a sustainable economic recovery.
The Green Recovery Call to Action is signed by hundreds of policy makers, businesses, associations, initiatives and more.
Are you curious about why people behave the way they do? Would you like to learn more about behavioural insights and their role in achieving more sustainability? Then, hit play – the first episode of the newly launched Academy of Change (AoC) podcast series explores the topic of Insights together with field expert, Lizzie Kenyon.
It happens all too often: Our good intentions are not matched by our actions. This gap between what we aim for and what we actually do has great implications in the way public policy, economic decisions, or awareness raising campaigns are received and made sense of by people.
Behavioural insights are becoming increasingly important in explaining why people behave the way they do, what provides and does not provide incentives, how they respond to change and much more.
In addition, insights into real-life situations in which people make decisions like, how they discard their waste, if they buy a more sustainable product or recycling their old phones – are crucial for designing successful behaviour change interventions. Without proper understanding of the root causes of such decisions, interventions may miss the point and not lead to the more sustainable behaviour that most of us strive for anyway.
In the Insights episode, we discuss behaviour insights and their support towards more sustainable behaviours. Our guest speaker, Lizzie Kenyon, Director of the Centre for Social Innovation at Keep Britain Tidy highlights that “the first thing that goes into one’s mind when thinking about insights is assumptions”. In Kenyon’s words, “insights can help us to address those assumptions, to take a step back and ask: Do we actually know that, that is what is driving that particular behaviour? Could there be multiple drivers that play a role here?”
To find out more about these as well as many real-life examples of how insights support behavioural change interventions that have a real impact –
Download our Insights podcast now!
The podcast series is part of the Academy of Change (AoC) training programme and it offers complementary views on selected behavioural change topics. Through insightful conversations with experts in the field, the topics are explored from a practical perspective in order to serve listeners from different fields and areas of interest.
The Academy of Change (AoC) is a non-profit initiative of the CSCP, Behaviour Change (BC) and the International Civil Society Centre (ICSC). The AoC is funded by the KR Foundation.
For further question, please contact Mariana Nicolau.
Looking for effective ways to enable circular behaviour change in the electronics, plastics and textile sectors? Then, the Consumer Insight Action Panel (CIAP) is the right framework. Through a hands-on collaboration process with businesses, start-ups, NGOs, researchers and European policy makers, CIAP aims to mobilise and support frontrunners in enabling circular behaviours. To do that, CIAP will connect circular production to consumption, go deeper into understanding the consumer behavioural elements of the circular transition, and unlock the practical applications of behavioural insights to enable more circularity in various sectors.
Each European generates 16.6kg e-waste per year. In general, E-waste reached 50 million tons in 2018 globally, a figure that grows 3-4% every year1. This is partly due to the fact that the lifetime of most electronic products is decreasing and a growing number of appliances are replaced before they reach their average service life of 5 years2. In the meantime, according to Eurostat, it is estimated that less than 40% of electronic waste is recycled in the EU, while over one third of European consumers have never repaired an electronic product 3. These are some of the challenges faced in the electronics sector in Europe, not to mention the critical resource, carbon and water footprints that result from this.
How can we improve the take-back schemes to motivate consumers to return obsolete electronics, such as smartphones, to the right collection points? What are the effective ways to enable consumers to choose more durable products? Can behaviour change play a role in engaging consumers to exercise their right to repair?
EU policies and decision-makers have long recognised the importance of understanding and integrating consumer knowledge and behavioural insights into the circular economy transition. The new EU Circular Economy Action Plan is more than ever focused on “empowering consumers and providing them with cost-saving opportunities”, a key building block of the transition towards a circular economy in Europe. Among several important goals, the Action Plan aims at “improving the collection and treatment of waste electrical and electronic equipment including by exploring options for an EU-wide take back scheme to return or sell back old mobile phones, tablets and chargers”, which will certainly entail having a better understanding of the barriers faced by consumers in playing their part.
Despite the growing importance of consumer engagement and behavioural insights for the circular economy transition, there is little research and action on how to effectively enable more circular behaviours. Similarly, the need to understand and address the actual consumer behavioural barriers to engage is still largely overlooked within circular strategies. To address this gap, the CSCP, Sitra and the German Federal Environmental Foundation (DBU) have launched in 2019 the Consumer Insight Action Panel, in partnership with the European Circular Economy Stakeholder Platform.
The goal of the Consumer Insight Action Panel is to translate consumer needs and behavioural knowledge into impact-oriented and consumer-relevant policy recommendations, business innovations and civil society actions towards the circular economy. In other words, the main objective is to enable change towards the circular behaviours that really matter!
CIAP’s work has been organised in three clubs: electronics, plastics and textiles. Each club consists of a group of high-level stakeholders dedicated to exchanging knowledge, benchmark existing solutions, prototype and test innovations, and lead the sector when it comes to fostering circular behaviours. The stakeholders includes business, start-ups, NGOs, researchers and European policy makers. You can find more details about the clubs here.
The Electronics Club focuses on exploring ways to engage consumers more effectively in the transition towards more circularity and test behaviourally-informed approaches in retail stores, neighbourhoods and households. Moreover, the Electronic Clubs aims at fostering circular electronic goals such as boosting take-back schemes, enabling the fulfilment of the right to repair, and supporting product maintenance. Finally, the club is also keen on understanding how solutions to support circular behaviours might have social impacts and how to account for them.
Are you interested in driving behavioural knowledge and supporting behavioural change towards the circular economy transition in Europe? Would you like to be involved in prototyping and testing interventions towards circular behaviours in electronics, plastics or textiles sector?
Then, reach out to Mariana Nicolau.
Image Robin Worrall on Unsplash
1 ITU, 2017
2 Prakash et al., 2016
3 DG JUST, 2018
The capacity building programme, which focuses on integrating behavioural insights into the work of international NGOs, launched its second round in a virtual gathering across 10 different time zones and with an outstanding line-up of expert speakers on behaviour change topics.
The CSCP tapped into its expertise with digital collaborative tools to turn the opening event into an insightful and interactive webinar during which expert speakers shared their knowledge on some of the key elements related to behaviour change as a powerful means for improving our societies’ sustainability performance.
Becky Rowe, founder of Revealing Reality spoke about the role of behaviour insights as a means of understanding people in their own habitat, challenging our own assumptions, and viewing the world from different perspectives. Models as a method to diagnose behaviours, design behavioural strategies, and work as checklists for key tasks before, during, and after interventions, were the focal point of the presentation of Dr. Joe Hale, Research Associate at the UCL Centre for Behaviour Change. Toby Park, Head of Energy and Sustainability at the Behavioural Insights Team (BIT), also emphasised the need to shift away from understanding people as strictly rational beings and presented various tools that could be used in support of positive behaviour change. Jonathan Breckon, from NESTA and Director of the Alliance for Useful Evidence, provided an overview of the different approaches to evaluate behaviour change interventions and exploring the nexus between evidence and policy-making.
In addition to these valuable insights, the AoC participants will have the opportunity to follow a full-fledged programme consisting of seven different modules. The AoC modules cover the following: Behavioural and decision-making insights, models and tools of understanding and changing behaviours, designing and implementing behaviour change interventions, as well as learning how to evaluate related impact. The programme will run for four months. You can find detailed information about the Academy of Change programme here.
The Academy of Change (AoC) is a unique capacity building programme on sustainable behaviour change, designed for NGO leaders working on climate change and sustainability. The AoC enables its participants to incorporate evidence-based expertise and insights about citizens’ behaviours into their strategies and projects, generating greater impact from their activities.
Did you miss the chance to apply for the AoC second round? Don’t worry, we are happy to announce that a third round will be held in 2021. Get in touch with the AoC team to be informed or sign up for the Academy of Change newsletter for the latest updates.
The Academy of Change (AoC) is a non-profit initiative of the Collaborating Centre on Sustainable Consumption and Production (CSCP), Behaviour Change (BC) and the International Civil Society Centre (ICSC). The AoC is funded by the KR Foundation.
For further information, please contact Mariana Nicolau.
The Dialogue Forum for Reduction of Food Waste is building a solid ground for joint efforts in reducing food waste in retail and wholesale. The official signatories include major retailers such as ALDI Süd, Lidl, Edeka, Netto, Norma, Transgourmet, Biocompany and more, implying great potential for more positive impact.
The Dialogue Forum for Reduction of Food Waste in Wholesale and Retail (HandelsforumRVL) aims to achieve more precise measurements of food waste in the German wholesale and retail sector as well as a binding target agreement for this sector. In addition, the Dialogue Forum supports the implementation of innovative projects for food waste reduction.
So far, 16 wholesale and retail companies have officially underlined their joint commitment in reducing food waste by signing the declaration of participation to the Dialogue Forum. The Dialogue Forum is open and looks forward to welcoming new members.
Nora Brüggemann, project coordinator and moderator of the information exchange welcomes the current milestone and adds, “In the first few months of the joint exchange, we have been able to promote the co-design process with great success. With their commitment to contribute and test waste data collection processes, the signatories can directly support the new food waste reporting commitments towards the EU.”
Brüggemann also notes that, “Despite the challenges posed by the Covid-19 pandemic, the companies have agreed in intensifying the development and implementation of additional measures for further food waste reduction in and at the interfaces to the retail sector”.
On 23 June 2020, the Dialogue Forum held an online meeting to discuss ideas about tackling food waste as well as further reduction measures (earlier inspirations were collected with the help of 10 video pitches).
The dialogue forum is carried out by the CSCP in collaboration with the Johann Heinrich von Thünen-Institut. The project is supported by funds of the Federal Ministry of Food and Agriculture (BMEL) based on a decision of the parliament of the Federal Republic of Germany via the Federal Office for Agriculture and Food (BLE) under the Federal Program for Ecological Farming and Other Forms of Sustainable Agriculture.
Current members of the Dialogue Forum for Reduction of Food Waste in Wholesale and Retail are:
For further information, please contact Nora Brüggemann.
Representatives of leading environmental and social Non-Governmental Organisations (NGOs) came together virtually for the official launch of the first round of the Catalyst, a special Academy of Change (AoC) programme aimed at accelerating the integration of behaviour change know-how in the daily work of NGOs.
The Catalyst participants include representatives of NGOs such as Greenpeace International, RSPB, Fingo, CEED Bulgaria, WRAP, HESPUL, Rare, CIDSE, Association of Concsious Consumers, and Foodture. All of them have successfully completed the Academy of Change capacity building programme, a prerequisite to join the Catalyst.
The main goal of the Catalyst is to support NGOs in undertaking organisational change by providing tailor-made tools and turning sustainable behaviour change knowledge into an asset for their daily work. The Catalyst also aims to enable NGOs to design and implement behaviour change pilot interventions, alone or in collaboration with other Catalyst peers, in order to have first-hand experience with behaviour change work and implement behavioural knowledge in a real-life setting. Moreover, the Catalyst will offer NGO peer exchange and mutual support on various behaviour change topics.
The Catalyst programme activities will cover six sequential modules that reflect and are built around the needs and interests of the Catalyst participants. The modules foster the development of a set of skills that range from internalising the topic of behaviour change in organisations, to communicating the importance of behaviour change, engaging colleagues in the work, applying it in practice, and exploring new formats for developing behaviour change interventions. In order to foster co-creation approaches and peer-to-peer learning, participants will have active roles in each of the modules to support the delivery of the module/tool exercise, share concrete experiences or ideas for action.
Especially exciting are the pilot interventions which the Catalyst participants will design and implement collaboratively with one another throughout the programme’s duration. Check the Academy of Change website or follow AoC on Twitter to receive further updates as well as first results from the pilots!
Do you think the Catalyst could help you and your NGO? Then, taking part in the Academy of Change Programme (AoC) would be your first step. You can find more details about AoC here. For other ideas or suggestions, please get in touch with the Academy of Change team.
CSR.digital, the first ever Centre for Digital Responsibility in North-Rhine Westphalia (NRW), held a joint meeting with project partners – the CSCP, Heinrich-Heine University Düsseldorf, and IHK NRW – and representatives of 13 chambers of industry and commerce in NRW to initiate a knowledge sharing process. Discussions and experience sharing about how to best link digital responsibility and sustainability were at the top of the agenda.
During the meeting, which took place as a webinar, the participants also discussed the best ways to facilitate more resilience for Small and Medium-Sized Enterprises (SMEs) in NRW and how to enable them to exercise responsible leadership during and after crises’ times.
The meeting opened with a survey regarding the participants’ associations with digital responsibility. Surevy results revealed that many already acknowledge the potential of digitalisation to support the implementation of sustainability goals.
Prof.Dr. Barbara E. Weißenberger from the Heinrich-Heine University in Düsseldorf gave an indroduction on the topic of digital responsibility from the scientific perspective, emphasising the further development of Corporate Social Responsibility (CSR) towards Corporate Digital Responsibility (CDR) and factors impacting the successful implementation at the SME level.
Dr. Saskia Dörr, an expert on Corporate Digital Responsibility (CDR), shared a presentation about how CDR goes beyond corporate image improvement and pointed out competitive advantages that can be created through it. Dörr also shared numerous practical examples ranging from ‘New Work’ concepts to the proper way of dealing with customer data.
The participants were also provided with numerous insights and practical experiences from Caroline Kogel, CSR manager at the hardware company Lancom Systems in Aachen. Relating to her own work, she explained how sustainability and digitalisation positively impact production and supply chains. Besides that, Kogel shared valuable insights on how the company she works for used CDR to shift from in-person meetings and office face time to working remotely, online meetings, and the usage of online collaboration tools during the most recent period.
Following an engaging discussion, various modes of collaboration between CSR.digital and the chambers of industry and commerce in NRW were also discussed during the meeting.
CSR.digital has also launched a series of online interviews with representatives of SMEs that have expertise in the field of digitalisation and sustainability. Fond OF, a Cologne-based sustainable fashion company, was the first SME to be featured in the new format. The online interview was streamed for SMEs and partner organisations.
The second online interview will take place on 16 July 2020 and it will feature e.GO mobile, an electric automotive manufacturer in Aachen.
CSR.digital – Sustainably Competitive is funded by the Ministry of Economic Affairs of NRW via the EFRE fund and it is a collaboration between the CSCP, Heinrich-Heine University Düsseldorf, and IHK NRW.
For further information, please contact Anna Hilger.