The Academy of Change (AoC) Has Kicked-Off its Third Round

Having previously trained over 100 representatives of non-governmental organisations (NGOs) from more than 25 countries, the Academy of Change (AoC) capacity building programme has launched its third round. The programme, a uniquely designed format, supports NGOs to increase their impact by integrating behavioural insights into their work.

The third round of the Academy of Change (AoC) has gathered 45 NGOs from around the globe, including representatives from Greenpeace International, World Wide Fund for Nature (WWF) and Care International. The goal of the programme is to unlock the power of practical applications of behavioural knowledge in accelerating the transition toward sustainable behaviours and lifestyles that really matter.

At the virtual launching event, the AoC team and the participants explored the principles of behaviour change and the key elements of successful behavioural interventions. The potential of behaviour change in limiting global warming to within the 1.5-degree limit and facilitating a broader systems change was also discussed.

“A system is full of and shaped by the behaviours of the people within it – everything is connected to everything else. Therefore, it is important to think about the position and role of behaviour chain within a system”, notes Rob Moore from Behaviour Change, our AoC partner.

During the opening workshop, the participants were introduced to common misconceptions, such as mistaking information provision as the ultimate step to effective change, and had the opportunity to share some of their country/culture specific perspectives. Ethical considerations were also highlighted as essential whenever using behavioural insights to change consumer behaviours.

Through the course of the next four months, the AoC participants will have the opportunity to follow a full-fledged programme consisting of seven different modules, covering the following topics: behavioural and decision-making insights, models and tools of understanding and addressing behaviours, designing and implementing behaviour change interventions, as well as impact evaluation. You can find detailed information about the Academy of Change programme here.

The Academy of Change (AoC) was launched in 2017 and has since become a flagship programme for integrating behavioural insights into the everyday work of NGOs. In 2019, the AoC launched Catalyst, another programme that fosters a better incorporation of behaviour change know-how and practice into the work of NGOs.

The Academy of Change (AoC) is a non-profit initiative of the Collaborating Centre on Sustainable Consumption and Production (CSCP), Behaviour Change (BC) and the International Civil Society Centre (ICSC). The AoC is funded by the KR Foundation.

For further information, please contact Mariana Nicolau.