The short video gives us an idea how Gigi, Patience, Max and his wife Marianne, their children Jia and Jin as well as the young couple John and Adrian live their lives in 2050. This set of constructed personas – fictitious characters or archetypes – allow us to explore the ways in which possible futures will intersect with the needs, desires, and actions of differing individuals.
Civil society organisations (CSOs) have an important role in promoting sustainable consumption and production (SCP) patterns among governments, businesses and individual consumers. Civil society participation in research work is also important. Many examples show that partnering with CSOs can lead to fresh ideas and successful results in promoting SCP.
The 10-minute film explores the issue of wastage of our natural resources, reflects our consumption-oriented lifestyle through impressive imagery and illustrates how global material flows are linked. Facts and figures caution viewers to take responsibility without discouraging them. The film ends with the camera moving through the town of tomorrow with many examples of sustainable approaches.