Media can play a key role in influencing consumer behavior and fostering more climate-friendly lifestyles. The approach of Edutainment, i.e. using emotional, effective media strategies, thereby is crystallizing as an important tool for reaching mainstream consumers (e.g. addressing climate change in a daily soap; reality-TV shows with stars/idols, who try to shift towards a sustainable lifestyle).
How can we design media strategies, which reach different consumer groups and encourage them to take actions against climate change? This is a core question which the workshop "Consumption and Climate Change" hosted by the CSCP at the Deutsche Welle Media Forum 2010 will address. [...]
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April 02, 2010 • Conference, Project News, CSCP News
Save the date: Strategic Alliances for Sustainable Development – Conference on Strategic Alliances their management and their role for realising sustainable Innovation
The CSCP will act as a partner of the conference Strategic Alliances for Sustainable Development on 31 May 2010 in Duisburg, Germany. Participants will learn about the potentials of sustainable innovation through strategic alliances and how to tap them. PD Dr. Klaus Fichter (Borderstep) will provide the audience with input on innovation networks before concrete tools are introduced and tested in the run of interactive sessions.
Programme topics include amongst others:
- Management of sustainable and social innovation
- new kinds of partnerships,
- innovation in global value chains,
- Sustainable Production,
- new a [...] Read more
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